For fall 2022, UGG debuted a marketing campaign that is named “Feels Like UGG.” Naomi Watanabe, India Graham, Quannah Chasinghorse, ELIBEIDY, Kiddy Akita Lou, Gillean McLeod, and Alexis Ruby are just some of the fashions and public figures who entrance the pictures. Comfortable footwear and clothes stand out for the brand new season.
UGG Fall/Winter 2022 Marketing campaign
Photographed by Arielle Bobb-Willis, the images are captured towards varied backdrops, together with metropolis buildings, pure settings, and patterned couches. It’s a world marketing campaign that investigates the completely different journeys related to the sensation of self-expression in UGG’s attire and footwear.
“What we hear from our shoppers is how loyal they really feel to UGG due to the best way the model makes you’re feeling – each bodily and emotionally,” states Anne Spangenberg, President of UGG® & Koolaburra by UGG® at Deckers Manufacturers. “The Feels Like UGG marketing campaign is a celebration of the empowering feeling our model delivers, permitting you to unapologetically specific your genuine self.”
The Basic Boot, a product of the model that’s common in many various international locations, is spotlighted within the marketing campaign. It pushes the boundaries of what might be carried out with footwear by combining completely different colours and textures. UGG additionally labored with Harry Nuriev of Crosby Studios to create customized couches for the commercials. You can even try the UGG Sport Yeah Clog for fall.
