Lupita Nyong’o has simply been named the worldwide ambassador for the diamond firm De Beers. This marks the primary time the enduring model has enlisted a celeb face worldwide. The Oscar-winning actress will quickly hit the large display screen in Black Panther: Wakanda Endlessly.
De Beers – International Ambassador Announcement – Lupita Nyong’o
Lachlan Bailey is the photographer and director behind the marketing campaign photos known as “The place It Begins.” Within the photos, Lupita Nyong’o is proven posing with items from the Enchanted Lotus sequence that De Beers designed. She is captured carrying a darkish blue ensemble with a sheer cape for the hanging portraits.
I’m honored to be the primary International Ambassador for De Beers. This marketing campaign brings to life the transformative energy that I really feel after I put on De Beers’ diamond creations, and the delight in realizing the place they arrive from and the nice they do. Much more importantly, my partnership with De Beers permits me to increase my advocacy for girls and ladies all over the world.
Lupita Nyong’o
Lupita Nyong’o may even symbolize De Beers’ Constructing Endlessly dedication which is to advance girls and ladies the place diamonds are found. Earlier than the yr 2030, De Beers plans to take a position not less than $10 million in southern Africa with a view to have interaction ladies in STEM and assist girls entrepreneurs. You can too see the star pose for a current Lancome commercial.
