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Gucci shines a highlight on the enduring Bamboo 1947 bag with the assistance of the gorgeous Liu Wen for a brand new marketing campaign. The marketing campaign, lensed by famend photographer David Sims, captures the essence of the intimate relationship between a lady and her purse. The Asian supermodel beforehand fronted the Love Parade ads for the model.
Along with the Bamboo 1947 bag, Gucci gives a various vary of purses, together with the Horsebit 1955 bag assortment, and even delved into sneaker design with a current collaboration with adidas. And with its spring 2023 adverts, Gucci continues to be on the heart beat of what’s present in vogue.
Gucci Bamboo 1947 Bag 2023 Marketing campaign
Apparently, the Gucci Bamboo 1947 bag has an intriguing historical past behind it. In the course of the post-World Battle II period, conventional uncooked supplies have been briefly provide, prompting Gucci’s founder, Guccio Gucci, to make the most of bamboo for the deal with of his purse.
Bamboo’s light-weight and sturdy nature proved to be a game-changer, setting Gucci on the trail in the direction of changing into an innovator in luxurious craftsmanship. For this marketing campaign, Gucci enlisted the inventive course of Ezra Petronio and Lara Petrusevych, who opted for a minimalist method.
The shoot options minimal make-up by Thomas De Kluyver and undone hair by Paul Hanlon, giving the marketing campaign a simple and pure vibe that enhances the timeless enchantment of the Bamboo 1947 bag.
