
FILA and Hailey Bieber have teamed up once more to convey us a brand new international marketing campaign for 2023. With an unmistakable nod to Y2K vogue, Hailey fashions the newest FILA traits with easy type and charisma. The consequence? A group that’s equal components nostalgic and forward-thinking.
Renell Medrano’s charming images captures the essence of the FILA 2023 marketing campaign, setting Hailey towards a placing blue backdrop. The gathering encompasses a vary of on-trend items, together with cropped sweatshirts, dishevelled trousers, and a flirty pleated mini tennis skirt.
FILA International 2023 Marketing campaign
And who higher to type the appears to be like than the proficient duo of Hailey Bieber herself and Dani Michelle? Collectively, they’ve curated an ideal mixture of sporty-chic ensembles. The colour palette for this marketing campaign is all in regards to the daring and the gorgeous, specializing in pink and blue hues as a nod to FILA’s iconic emblem.
It’s a contemporary and crowd pleasing tribute to the model’s heritage that followers will certainly respect. This isn’t Hailey’s first time collaborating with FILA, as she beforehand starred of their ads for the autumn 2022 season.
FILA’s 2023 marketing campaign makes waves worldwide, that includes digital components throughout a number of platforms. From out of doors and subway signage to digital banners, you may anticipate to see Hailey’s face gracing your commute or social media feed.