The Gucci Good Sport assortment is a capsule line of attire, footwear, and equipment that honors the fashion of avid gamers. Because it was first launched within the Sixties, the well-known GG monogram has been repurposed for this vary.
Gucci Good Sport 2022 Marketing campaign
When a recreation is over, gamers will incessantly finish a session by saying “GG,” which stands for “good recreation.” The Italian luxurious home has positioned a major emphasis on the gaming trade over the course of the previous few years. Gucci has labored with fashionable on-line gaming platforms resembling Roblox, The Sims, and Pokemon GO.
The GG initials reworked because the Gucci Good Sport brand debuted with the Gucci Gaming Academy – itself a major manifestation of the Home’s rules on this discipline, and have been prominently displayed in Gucci City on Roblox, the persistent digital area for the Gucci Group on the platform.
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Piczo was behind the digicam for these brightly coloured marketing campaign photographs, which Gucci produced in collaboration with King Kong Journal. Fashions are depicted within the pictures collaborating in numerous recreation settings whereas donning bowling shirts, slides, sneakers, sweatshirts, and trendy baggage. See the Palace Gucci assortment for extra informal luxurious fashion.
