With the idea of H&M with Mates, H&M and Good American embrace inclusivity with a number of up to date types. The style model was co-founded by Emma Grede and Khloe Kardashian with a deal with denim designs for all styles and sizes.
H&M x Good American H&M with Mates Announcement
The marketing campaign photographs saying the launch function fashions carrying largely black types with touches of purple lilac, and silver metallic. The brand new Good American assortment focuses on traditional types corresponding to 90s-inspired denims, slim-fit cuts, and fake leather-based designs. For extra H&M, see the Innovation Metaverse Design Story assortment.
Specializing in sustainable materials, there are many flattering silhouettes as nicely. Our bodies and corset types stand out, making the right choices for day or evening. H&M will provide Good American on its Swedish and German websites starting in December 2022.
Good American has all the time been greater than only a style model, it’s a platform for inclusivity, variety and physique positivity and H&M’s new multi-brand retail idea actually aligns with our model ethos of empowering all ladies and inspiring our prospects to really feel impressed when buying. Becoming a member of the H&M household implies that our prospects will now have wider entry to the Good American model in Sweden and Germany.
Emma Grede, Good American founder
