
For its winter sports activities line Coco Neige, Chanel unveils its 2022-2023 assortment with a marketing campaign that includes illustrated art work. Artistic director Virginie Viard presents a sequence of après-ski types that function luxurious knitwear, quilted patterns, and the model’s signature double C motif.
Chanel Coco Neige 2022.23 Assortment Marketing campaign
A mannequin strikes a pose in entrance of a snow-covered mountain vary, accessorizing her look with sun shades and headgear. Final 12 months, Chanel selected Okay-Pop star Jennie of BLACKPINK to be the face of the Coco Neige assortment.
One of many assortment’s appears to be like contains a blush-colored quilted jacket with matching pants and a printed sweater. This look is ideal for individuals who are followers of the colour pink. Another choice for an outfit consists of cargo-style pants paired with a cropped sweater that has pastel accents.
Along with nonetheless images, a brief movie exhibits the designs in movement. The animations within the video have been created by the French manufacturing firm Remembers, and it additionally options upbeat music.