Style’s Gucci Eyewear faucets Billie Eilish for her first marketing campaign for the model with the second installment of its 2022 glasses line. The singer-songwriter is seen going for a drive in a collection of images and a brief movie that British artistic Harley Weir captured.
Gucci Eyewear 2022 Marketing campaign – Half 2
The brunette may be seen in a single picture sporting a pair of outsized sun shades harking back to the Nineteen Eighties and that includes the model’s script brand on the temples. Billie Eilish wears a lace high and pink cat-eye eyewear designed by Alessandro Michele for a distinct shot during which she poses on the hood of a magenta automotive.
A cinematic environment, with a contact of movie noir, is conveyed via the pictures and the movie. In reference to the medium of movie, the Gucci Beautiful marketing campaign paid homage to the works of Stanley Kubrick by recreating iconic scenes from his motion pictures.
Andrew Mukamal kinds the shoot, and Benjamin Mohapi and Robert Rumsey are answerable for Billie Elish’s hair and make-up, respectively. Be Good Studios’ Lina Kutsovskay additionally works on artwork route for the Gucci Eyewear marketing campaign.
