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Bella Hadid has teamed up once more with ABOUT YOU, and their spring-summer 2023 collaboration will encourage Y2K lovers all over the place. The gathering consists of 58 items that showcase the supermodel’s iconic model and have three distinct themes: “Courtcore Realness”, “The Easy Life”, and “Stunt Woman Night time Out”.
For the marketing campaign photos, Bella Hadid x ABOUT YOU drew inspiration from the “sleaze aesthetic” pattern of the early 2000s, capturing Bella in mattress whereas showcasing her cropped vest, purple printed wrap gown, knit prime, and shiny leather-based jackets. The general impact emphasizes the mannequin’s easy model and captures the period’s spirit.
Bella Hadid x About You Spring/Summer time 2023 Marketing campaign
With current campaigns for manufacturers equivalent to Louis Vuitton and Victoria’s Secret, in addition to her continued spring 2023 collaboration with ABOUT YOU, Bella Hadid is a pressure to be reckoned with within the vogue world.
The primary theme, “Courtcore Realness”, channels Bella’s fondness for tennis with clear, minimalist designs impressed by the outfits of tennis legends of the 90s and 2000s. Unfastened knit hoodies, high-waisted jersey tops, and outsized sports activities pants create sporty but trendy appears to be like which might be good for the transitional season.
The second theme, “The Easy Life”, is extra romantic and playful, that includes traditional test patterns and woven materials in cream and rose. Small particulars equivalent to angel wings, butterfly prints, ruffles, and lace functions add to the whimsical nature of the items, casting a nostalgic look again to the USA of the noughties.
The third theme, “Stunt Woman Night time Out”, is horny and rebellious, with racing leather-based jackets, cool miniskirts, and denims with an acid wash impact that pays tribute to the stunt ladies of the early 2000s. Low-waist pants with daring metallic belts and brilliant purple accents add to the journey and sexiness of the items, whereas sporty striped patterns replicate the motocross pattern of the period.
