The timeless class of Boucheron’s designs takes the highlight for its new Icons marketing campaign, which showcases outsized iterations of the Quatre assortment to suit right now’s trend developments. Polish mannequin Anja Rubik fronts the photographs whereas posing on location in Paris’ Place Vendôme, the place the luxurious jeweler was based.
Boucheron Icons 2022 Marketing campaign
For over 20 years, the blonde has walked well-known catwalks and graced magazines. Photographer David Sims captured the photographs with styling by Emmanuelle Alt. You may as well check out Boucheron’s New Maharajahs excessive jewellery assortment, launched earlier this yr.
The commercials characteristic studio close-ups and on-location pictures with the Quatre assortment, Serpent Bohème, Jack de Boucheron, and the Vendôme Liseré strains. For magnificence, Duffy works on Anja Rubik’s bob-length tresses with make-up by Lucia Pieroni.
For this marketing campaign, I imagined outsized variations of our icons whereas remaining true to their authentic character. I really feel that Boucheron presents a cutting-edge, vigorous, genuine imaginative and prescient of knickknack and Excessive Jewellery with these items, and that’s how I’ve at all times imagined Boucheron to be.
Claire Choisne, Inventive Director
